Using E-strategies for new Corporate Dynamics
Having a proper E-strategy, using web 2.0 networking tools such as Social Media or web 3.0 communication Virtual Reality for dynamic client interaction is essential if you want to connect to your clients in a way that adds Value to your business in the 21ste century. Nevertheless it all starts with a simple web 1.0 lesson: You need to Profile yourself properly in order to be 'found' by clients using search engines. Also you need to know how to 'find' targeted clients niches and how to select them online as well. After that, you need to be able to search and interact with the right people online avoiding those that just cost you time and don't add any Value to your real life business goals..
My method uses a step by step approach, using online media and networking tools to help your company to brand itself online to targeted audiences. Furthermore a new way of interacting with clients will be introduced that will only work if you are prepared to leave 20th century 'control' behind for 21ste century focus on 'Creativity'.
Having a proper E-strategy, using web 2.0 networking tools such as Social Media or web 3.0 communication Virtual Reality for dynamic client interaction is essential if you want to connect to your clients in a way that adds Value to your business in the 21ste century. Nevertheless it all starts with a simple web 1.0 lesson: You need to Profile yourself properly in order to be 'found' by clients using search engines. Also you need to know how to 'find' targeted clients niches and how to select them online as well. After that, you need to be able to search and interact with the right people online avoiding those that just cost you time and don't add any Value to your real life business goals..
My method uses a step by step approach, using online media and networking tools to help your company to brand itself online to targeted audiences. Furthermore a new way of interacting with clients will be introduced that will only work if you are prepared to leave 20th century 'control' behind for 21ste century focus on 'Creativity'.
World economic shifts, what is happening where?
Most of it is occurring in Asia, both in China and India, in different forms. It’s what I call invisible innovation to western executives. They look at China and India and focus on the products and the technologies and say ‘well, that’s not that impressive’. But if you step back and look at how they are organizing themselves, these networks they’ve created, that’s what’s different. They’ve created a way to scale these networks that goes far beyond what we in the west are doing. In fact, in the west we’ve been focused on narrowing down the number of participants we have in the supply chain and distribution channels in the name of efficiency. (John Hagel)
The internet is also changing rapidly, it is no longer a place where you just have 'a website' and hope that the clients will find it, it now has reached our TV's, set top boxes, game-computers, videos, navigation hardware, etc. through widgets which form the new internet. Your clients want to be served anywhere on every platform using their favorite widgets on their favorite networking portal. Since you don't have the time to use and manage all those thousands of tools and portals, you will quickly notice that you need a web 2.0 and 3.0 strategy aggregating everything into manageable centralized actions.
In other words, it is time to think about your personal or corporate brand online and to define a proper social media policy for your employees so that you can use their online networking strength in order to serve your customer.
Knowing about strategies in RSS streams, widgets, tweets, instant (video / audio) messaging and networking portals makes the difference. Not just by using the 'tools' but by doing it in a targeted manner in a 'targeted way':
You need to know 'where and how' to find the right people with a minimum of time and effort spend online which leaves you a maximum of time with valued people in real life business.
For anyone or any company starting an online strategy it is recommended to begin with the novice course. This course gives you a general impression on what is going on in the rapidly changing world of Web 2.0. It will answer the question: what is important to me and my company? What do I need to do to form a feasible online strategy? How can I reach my customers online in an easy way, without spending too much time.