Ray van den Bel, Futurist and Speaker
  • Build your Future
    • Social Marketing >
      • ROI Model >
        • The ON Model©
        • Value Palet©
        • E-Strategies
        • E-ROI Model©
        • ROI in Engagement
        • Twitter ROI research
        • Corporate Dynamics
        • SEO Strategies
        • Online Branding
        • Web 1.0 - Web 5.0 evolution
        • Webcare & policies
  • Bouwen aan de Toekomst
  • About Ray
  • Contact
    • Recommendations

Social Marketing

Contact
Social marketing is all about understanding your clients' needs online and using the most effective communication to influence his behaviour. 
Key metrics I focus on for my clients are related to:
  1. Brand-exposure
  2. Lead-generation
  3. Cost-reduction
  4. Analyzing client sentiment about your Brand or Brand-products
  5. Generating a network of high impact Advocates
Seeking Value
Social marketing thus has a different focus compared to traditional social media strategies which, in 93% of there cases, failed to deliver a return on investment (I can recommend to read this paper by the IRIS institute on Social Media ROI) and this article. 


Social marketing basics

Foto
Be sure to first:
​

- Listen
- Measure
- Analyze

..what your target group or Influencers are discussing and how they are discussing it (their communication style) on the internet.

Furthermore, be 'as personal in your online interaction as possible'. 

If you follow these 2 simple steps and you are on the right track to create value from your social marketing strategy.

Picture

Powered by Create your own unique website with customizable templates.
  • Build your Future
    • Social Marketing >
      • ROI Model >
        • The ON Model©
        • Value Palet©
        • E-Strategies
        • E-ROI Model©
        • ROI in Engagement
        • Twitter ROI research
        • Corporate Dynamics
        • SEO Strategies
        • Online Branding
        • Web 1.0 - Web 5.0 evolution
        • Webcare & policies
  • Bouwen aan de Toekomst
  • About Ray
  • Contact
    • Recommendations